Getting you ready for the future of search
Be the real estate brand AI recommends
Buyers and sellers now ask AI who to call. It answers from what it finds about you online. Our free assessment shows the biggest gap in your online presence. Then we close it.
How every plan we build begins
The Triple-A Method
Most marketing companies sell you a package first and look at your brand second. We start with your brand. A free assessment finds and ranks every gap in your online presence. Then we build the plan around what we found, and keep improving once the foundation is solid.
Assessment
A 12-step assessment of your online presence. You see every gap, ranked from biggest to smallest.
Free to youAction plan
Three packages built around your gaps. Essential fixes your two biggest. Popular is where most agents get the most value. All-inclusive fixes everything we found.
Three packagesAdvancement
With a healthy foundation in place, we keep building on it and keep improving what works.
Month to month
AI has set a new standard for online presence
When a buyer asks AI who to call, it reads what it can find about you. If your website and photos look like everyone else’s, it describes you like everyone else.
Nearly every real estate marketing company hands you the same template the rookie got in their onboarding package. That’s a lost game before it starts.
Templates are how those companies serve thousands of agents at once. We build every brand by hand instead, and that takes time.
Right now we can take on eight new clients a month. That way each one gets our full attention.
Get your free assessmentOur guarantee: zero risk to try
If you’re not happy, the first month is on us
- First month backCancel within your first month and get your money back right away. No questions asked.
- No year-long contractsStay month to month and cancel any time you like.
What we stand for
Authentic over template
Your brand should look and sound like you. We build around the agent and never start from a template.
Full attention
We take on no more than eight new agents a month, so every client gets our best work.
Straight answers
If something won’t move your business, we’ll tell you. You only pay to close the gaps we found.
Built for what’s next
We build for how people find agents now, including AI search, so your brand stays ahead.
Questions agents ask
Still deciding? Start with the free assessment. It answers the one question we can’t answer here: where your brand stands today.
What does Apella do for real estate agents?
Apella is a brand marketing studio for real estate agents, and it works neighborhood by neighborhood: AI and Google are far more likely to name an agent for one neighborhood than for a whole city. We work on the four moments that decide whether a seller calls you: being found, being trusted, being chosen and being easy to reach. Every one-time fix is yours to keep.
How do real estate agents get recommended by ChatGPT and Google’s AI?
AI tools recommend the agents they can find clear, matching facts about. That means a complete Google Business Profile, the same name, phone number, areas and photo on every profile, recent reviews, and a website AI can read, with pages about the neighborhoods you work. Apella sets up each of these for real estate agents, and checks what AI says about you before and after.
What is AEO, or answer engine optimization, for real estate agents?
Answer engine optimization (AEO) is the work of getting AI tools like ChatGPT, Gemini, Perplexity and Google’s AI answers to name you when someone asks who to call. Some call it GEO, generative engine optimization. For an agent, it means facts AI can read and trust: your profiles, your reviews, your website’s code, and pages that answer real questions about your neighborhoods.
Do real estate agents need a Google Business Profile?
Yes. When a seller searches for an agent near them, Google’s map results and its AI answers draw on Business Profiles (formerly Google My Business): the category, the service areas, the photos and the reviews. An agent without one is easy for Google to skip. Apella claims the profile in your name and sets it up, down to the description and your first four posts.
Can Apella guarantee that ChatGPT will recommend me?
No, and no one honestly can. AI tools decide for themselves who to name, and their answers change over time. What Apella can do is fix what AI reads about you, then show you what changed. On the Presence upkeep plan, we ask AI about you every month and report who it names and which sources it cites.
How much does Apella cost?
It depends entirely on where each part of your online presence stands today, so Apella quotes by the work, not from a price list. One agent’s Google Business Profile needs a few fixes; another agent has none, and we set it up from scratch. The free assessment finds every gap, and the packages we offer you are priced from the work those gaps need.
Do I own my website, photos and content?
Yes. Every one-time fix is yours to keep, including every frame from your shoot. Your website lives on your own domain. Apella can host it for a small monthly fee, or hand it over to your own hosting account for free.
Does Apella post, email or reply to reviews as me?
Only as you, and only after you approve it. Posts, review asks, review replies and newsletters are written in your voice and go out from your own accounts or your own domain. Apella never contacts your clients or sellers under its own name.
Find out what’s holding your brand back
The assessment is free. You’ll see every gap in your online presence, ranked, and what it takes to close each one.
Get your free assessmentFree, with no obligation to buy.